Free Comparative
Market Analysis
Pricing Your Property Is A Balancing Act
On the one hand, you want to set a listing price that maximizes
interest among qualified, motivated buyers who will be willing to
pay top dollar for your property. Indeed, such buyers will
ultimately determine your property's top market value.
On the other hand, you do not want to set a listing price that
attracts a lot of buyer prospects, but sets the stage for
negotiations that result in your getting less than what your
property is really worth.
Your Home's Actual Market Value
In a perfect world, your home's value would be everything you
think and need it to be. However, simply put, your home's value is
not determined by you, but by what the market is willing to pay for
it at a given time. These days, the "market" increasingly refers to
home buyers who have researched property values over the Internet
for months, have already viewed a number of homes, and are not
under any undue pressure to buy.
You can determine a value range for your home by looking at the
recent sale prices and current asking prices of homes similar to
yours in your area. That is why we can prepare a Comparative
Market Analysis (CMA) that includes a variety of "comparable" homes
drawn from the local Multiple Listing Service (MLS).

The Bottom Line: REALISTIC IS STRATEGIC!
On average, serious buyers look at about fifteen properties
before they make an offer. Doing so gives them a basis for
determining how competitively a property is priced, both in terms
of the market generally and what they are looking for
specifically.
If you overprice your property you'll usually lose serious
buyers even if they otherwise love it. Experience shows that buyers
usually do not make what they consider to be realistic offers on
overpriced properties because they assume that doing so will just
be a waste of time. The overlap between buyer and seller price
ranges is depicted below. It will be helpful to keep this diagram
in mind when pricing your property.

Free
Analysis
To assist you in determining the correct asking price we can
provide you with a comprehensive market analysis of comparable
properties sold and offered for sale in your neighborhood. The
more information given, the more accurate the evaluation. All
information provided is secure and confidential. All
fields are required.
Thank you for taking the time to submit your information, an
agent from the Success Real Estate team will contact you
shortly!
** PLEASE NOTE THAT ALL FIELDS BELOW ARE
REQUIRED **